Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
By (author): "Regis McKenna, Geoffrey A. Moore"
Publish Date:
November 1991
ISBN0060517123
ISBN139780060517120
AsinCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Original titleCrossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers